How Deutsche Bank’s IT Division Used Design Thinking to Achieve Customer Proximity
Journal
MIS Quarterly Executive (MISQE)
ISSN
1540-1960
ISSN-Digital
1540-1979
Type
journal article
Date Issued
2016
Author(s)
Abstract
Design thinking is a customer-centric approach for integrating end customers in the innovation process. This article describes the evolution of design thinking in Deutsche Bank’s IT division and its role in solving specific problems, better integrating the business and IT divisions, and bringing the bank’s IT closer to its customers. The lessons learned can be used by CIOs and other business leaders striving for customer-centricity in their value-creation processes.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Kelley School of Business
Publisher place
Bloomington, Ind.
Volume
15
Number
1
Start page
37
End page
53
Subject(s)
Division(s)
Eprints ID
247918