Digital Nudging: Altering User Behavior in Digital Environments

Item Type Conference or Workshop Item (Paper)
Abstract Individuals make increasingly more decisions on screens, such as those on websites or mobile apps. However, the nature of screens and the vast amount of information available online make individuals particularly prone to deficient decisions. Digital nudging is an approach based on insights from behavioral economics that applies user interface (UI) design elements to affect the choices of users in digital environments. UI design elements include graphic design, specific content, wording or small features. To date, little is known about the psychological mechanisms that underlie digital nudging. To address this research gap, we conducted a systematic literature review and provide a comprehensive overview of relevant psychological effects and exemplary nudges in the physical and digital sphere. These insights serve as a valuable basis for researchers and practitioners that aim to study or design information systems and interventions that assist user decision making on screens.
Authors Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard
Projects Jung, Prof. Dr. Reinhard; Lehrer, Prof. Dr. Christiane; Mirsch, Tobias; Wieneke, Alexander & Rieder, Annamina (2017) CC Digital Service Innovation [applied research project] Official URL
Journal or Publication Title Proceedings der 13. Internationalen Tagung Wirtschaftsinformatik (WI 2017)
Language English
Keywords Digital Nudging, Choice Architecture, Behavioral Economics, Human-Computer Interaction, User Interface Design
Subjects information management
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 14 February 2017
Place of Publication St. Gallen, Switzerland
Page Range 634-648
Number of Pages 15
Title of Book Proceedings der 13. Internationalen Tagung Wirtschaftsinformatik (WI 2017)
Event Title 13. Internationale Tagung Wirtschaftsinformatik (WI 2017)
Event Location St. Gallen, Switzerland
Event Dates 12. bis 15. Februar 2017
Official URL
Depositing User Tobias Mirsch
Date Deposited 03 Feb 2017 10:09
Last Modified 20 Jul 2022 17:30


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Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard: Digital Nudging: Altering User Behavior in Digital Environments. 2017. - 13. Internationale Tagung Wirtschaftsinformatik (WI 2017). - St. Gallen, Switzerland.

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