Digital Nudging: Altering User Behavior in Digital Environments

Item Type	Conference or Workshop Item (Paper)
Abstract	Individuals make increasingly more decisions on screens, such as those on websites or mobile apps. However, the nature of screens and the vast amount of information available online make individuals particularly prone to deficient decisions. Digital nudging is an approach based on insights from behavioral economics that applies user interface (UI) design elements to affect the choices of users in digital environments. UI design elements include graphic design, specific content, wording or small features. To date, little is known about the psychological mechanisms that underlie digital nudging. To address this research gap, we conducted a systematic literature review and provide a comprehensive overview of relevant psychological effects and exemplary nudges in the physical and digital sphere. These insights serve as a valuable basis for researchers and practitioners that aim to study or design information systems and interventions that assist user decision making on screens.
Authors	Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard
Projects	Jung, Prof. Dr. Reinhard; Lehrer, Prof. Dr. Christiane; Mirsch, Tobias; Wieneke, Alexander & Rieder, Annamina (2017) CC Digital Service Innovation [applied research project] Official URL
Journal or Publication Title	Proceedings der 13. Internationalen Tagung Wirtschaftsinformatik (WI 2017)
Language	English
Keywords	Digital Nudging, Choice Architecture, Behavioral Economics, Human-Computer Interaction, User Interface Design
Subjects	information management
HSG Classification	contribution to scientific community
HSG Profile Area	SoM - Business Innovation
Refereed	Yes
Date	14 February 2017
Place of Publication	St. Gallen, Switzerland
Page Range	634-648
Number of Pages	15
Title of Book	Proceedings der 13. Internationalen Tagung Wirtschaftsinformatik (WI 2017)
Event Title	13. Internationale Tagung Wirtschaftsinformatik (WI 2017)
Event Location	St. Gallen, Switzerland
Event Dates	12. bis 15. Februar 2017
Official URL	https://wi2017.ch/de/proceedings
Depositing User	Tobias Mirsch
Date Deposited	03 Feb 2017 10:09
Last Modified	20 Jul 2022 17:30
URI:	https://www.alexandria.unisg.ch/publications/250315

Download

Preview

Text
Mirsch Lehrer Jung (2017)_Digital Nudging - Altering User Behavior in Digital Environments.pdf - Published Version
Download (762kB) | Preview

Citation

Mirsch, Tobias; Lehrer, Christiane & Jung, Reinhard: Digital Nudging: Altering User Behavior in Digital Environments. 2017. - 13. Internationale Tagung Wirtschaftsinformatik (WI 2017). - St. Gallen, Switzerland.

Statistics

https://www.alexandria.unisg.ch/id/eprint/250315

Edit item