The adoption of building-integrated photovoltaics: barriers and facilitators

Item Type Journal paper
Abstract Widespread deployment of building-integrated photovoltaics (BIPV) could potentially lead to a multiplication of the area available for harvesting solar energy in densely populated countries. Despite its advantages to contribute to meeting renewable energy targets and substitute conventional building materials, the diffusion of BIPV has so far remained well below expectations. This paper investigates barriers to and facilitators of adoption based on 43 qualitative interviews with stakeholders across the BIPV value chain. It conceptualizes a framework that classifies the determinants of the adoption processes of renewable energy technologies and of BIPV in particular. Product-specific, adopter-specific and institutional barriers are identified. Central product-specific barriers include high initial costs and high complexity. The main adopter-specific barriers are low awareness of BIPV, and the reluctance of a majority of architects to adopt BIPV. Institutional barriers refer to political risks. The paper derives recommendations for policy makers and marketers. Successful BIPV policies should create clear incentives for BIPV adopters, either in the form of financial support or inclusion of BIPV in building codes or labels. As for marketing, BIPV suppliers should develop targeted communication strategies towards building owners and architects and offer turn-key solar roofs in order to overcome concerns about the complexity of BIPV.
Authors Curtius, Hans Christoph
Language English
Subjects business studies
social sciences
HSG Classification contribution to scientific community
Refereed No
Date 2017
Publisher Electronic preprint / Working Paper submitted for publication
Depositing User Dr. oec. Hans Christoph Curtius
Date Deposited 30 Jul 2017 09:29
Last Modified 20 Jul 2022 17:31


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Curtius, Hans Christoph (2017) The adoption of building-integrated photovoltaics: barriers and facilitators.

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