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How Does the Crowdsourcing Experience Impact Participants’ Engagement? An Empirical Illustration.
Type
conference paper
Date Issued
2017
Author(s)
Research Team
IWI6, Crowdsourcing, CCC
Abstract
A largely neglected aspect in crowdsourcing research is the “Crowdsourcing Experience” itself, which every crowdsourcee is necessarily exposed to throughout the IT-mediated interaction process, potentially stimulating engagement towards the crowdsourcer. Hence, the crowdsourcees’ engagement process is conceptualized and illustrated with empirical findings from a pilot case. It exemplifies that crowdsourcing has the potential to generate high levels of attitudinal and behavioral engagement, depending on prior experiences and perceived cognitions and emotions. Related stimuli characteristics are identified, which serve as a first indication of the foundations of the engagement process. This study offers IS-researchers first insights on the so far under-researched topic of IT-enabled engagement processes between individuals and entities.
Language
English
Keywords
Crowdsourcing
Crowdsourcing Experience
Customer Engagement
Engagement Process
HSG Classification
contribution to practical use / society
Event Title
13th International Conference on Wirtschaftsinformatik (WI)
Event Location
St. Gallen, Switzerland
Event Date
12.-15.02.2017
Division(s)
Eprints ID
252294
File(s)