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Customer Inspiration: Conceptualization, Scale Development, and Validation
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Customer Inspiration: Conceptualization, Scale Development, and Validation
Journal
Journal of Marketing
ISSN
0022-2429
ISSN-Digital
1547-7185
Type
journal article
Date Issued
2017-11
Author(s)
Böttger, Tim
Rudolph, Thomas
Evanschitzky, Heiner
Pfrang, Thilo
DOI
10.1509/jm.15.0007
Language
English
Keywords
inspiration; scale development; marketing of ideas; shopping behaviour
loyalty
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher place
Chicago, Ill.
Volume
81
Number
6
Start page
116
End page
131
Official URL
http://dx.doi.org/10.1509/jm.15.0007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101833
Subject(s)
economics
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
253254
File(s)
171100 Böttger et al_2017_Customer Inspiration.pdf (230.78 KB)