Customer Inspiration: Conceptualization, Scale Development, and Validation

Item Type Journal paper
Abstract
Authors Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner & Pfrang, Thilo
Journal or Publication Title Journal of Marketing
Language English
Keywords inspiration; scale development; marketing of ideas; shopping behaviour, loyalty
Subjects business studies
economics
Institute/School IRM - Institute of Retail Management
?? STUDENT ??
?? SoM Pr Inst ??
HSG Classification contribution to scientific community
Refereed Yes
Date November 2017
Publisher American Marketing Association
Volume 81
Page Range 116-131
ISSN 0022-2429
ISSN-Digital 1547-7185
Publisher DOI 10.1509/jm.15.0007
Official URL http://dx.doi.org/10.1509/jm.15.0007
Depositing User M. A. Martina Tödtling
Date Deposited 10 Jan 2018 10:37
Last Modified 20 Feb 2018 01:21
URI: https://www.alexandria.unisg.ch/publications/253254

Download

[img]
Preview
Text
171100 Böttger et al_2017_Customer Inspiration.pdf

Download (236kB) | Preview

Citation

Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner & Pfrang, Thilo (2017) Customer Inspiration: Conceptualization, Scale Development, and Validation. Journal of Marketing, 81 116-131. ISSN 0022-2429

Statistics

https://www.alexandria.unisg.ch/id/eprint/253254
Edit item Edit item
Feedback?