Strategic Marketing: Market-Oriented Corporate and Business Unit Planning

Item Type Book
Abstract
Authors Tomczak, Torsten; Reinecke, Sven & Kuss, Alfred
Language English
Subjects business studies
education
Institute/School ICI - Institute for Customer Insight
EMBA - Executive MBA
ITEM - Institute of Technology Management with Transfer Center for Technology Management (TECTEM)
IfM - Institute of Marketing
HSG Classification contribution to education
HSG Profile Area SoM - Business Innovation
Date 2017
Publisher Springer Gabler
Place of Publication Wiesbaden
Volume 7
Number of Pages 264
ISBN 978-3-658-18416-2
Depositing User Katja Söllner
Date Deposited 16 Jan 2018 13:04
Last Modified 23 Jan 2018 08:25
URI: https://www.alexandria.unisg.ch/publications/253313

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Citation

Tomczak, Torsten; Reinecke, Sven & Kuss, Alfred: Strategic Marketing: Market-Oriented Corporate and Business Unit Planning. 7. Wiesbaden : Springer Gabler, 2017, - ISBN 978-3-658-18416-2.

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https://www.alexandria.unisg.ch/id/eprint/253313
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