Strategic marketing : market-oriented corporate and business unit planning
Series
Lehrbuch
ISBN
978-3-658-18416-2
Type
book
Date Issued
2017
Author(s)
Language
English
HSG Classification
contribution to education
HSG Profile Area
SoM - Business Innovation
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
7
Pages
264
Subject(s)
Eprints ID
253313