Comment on ‘Regional Headquarters: The spearhead for Asia Pacific marketsʼ, Philippe Lasserre. Long Range Planning, Volume 29, Issue 1, February 1996, Pages 30–37

Item Type Journal paper
Abstract

Firms seeking to develop or enhance their presence in the Asia Pacific region will, at some point, have to address the question of whether or not to set up a regional headquarters (RHQ). The relevance of the regional headquarters issue for companies operating in the Asia Pacific region is heightened by the rapid economic emergence of those countries and the debate over a new regional grouping for the area. This article seeks to contribute to the debate by describing the various roles RHQs can play and assessing their usefulness in achieving corporate ambitions. It is based on empirical data obtained through informal interviews with Western companies, and through a survey conducted by the INSEAD Euro-Asia Centre in the region in 1992.

Authors Ambos, Björn
Journal or Publication Title Long Range Planning
Language English
Subjects business studies
Refereed Yes
Date December 2016
Publisher Pergamon Press
Page Range 1-3
ISSN 0024-6301
Depositing User Leonie Rogenhofer
Date Deposited 08 Jan 2019 08:09
Last Modified 08 Jan 2019 08:09
URI: https://www.alexandria.unisg.ch/publications/256265

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Citation

Ambos, Björn (2016) Comment on ‘Regional Headquarters: The spearhead for Asia Pacific marketsʼ, Philippe Lasserre. Long Range Planning, Volume 29, Issue 1, February 1996, Pages 30–37. Long Range Planning, 1-3. ISSN 0024-6301

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https://www.alexandria.unisg.ch/id/eprint/256265
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