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Loyalty Formation for Different Customer Journey Segments
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Loyalty Formation for Different Customer Journey Segments
Journal
Journal of Retailing
ISSN
0022-4359
Type
journal article
Date Issued
2019
Author(s)
Herhausen, Dennis
Kleinlercher, Kristina
Verhoef, Peter
Emrich, Oliver
Rudolph, Thomas
DOI
https://doi.org/10.1016/j.jretai.2019.05.001
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Elsevier
Volume
95
Number
3
Start page
9
End page
29
Official URL
https://www.sciencedirect.com/science/article/pii/S0022435919300247
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/99294
Subject(s)
business studies
Division(s)
IMC – Institute for M...
IRM - Institute of Re...
Eprints ID
257030