The Dose Makes the Poison: Dynamic Pricing Strategies and Their Influence on Consumers

Item Type Journal paper
Abstract

To study price dynamics of the Swiss online retail market, prices of 1,200 products from 299 retailers were observed for 50 days. The authors identified four dynamic pricing strategies, compared the price changes of pure online and cross-channel retailers and measured how dynamic pricing influences retailers’ value for money ratings.

Authors Rudolph, Thomas; Scheidegger, Gianluca; Barth, Elias & Linzmajer, Marc
Journal or Publication Title Marketing Review St.Gallen
Language English
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 20 September 2019
Publisher Gabler
Place of Publication St.Gallen
Number 5
Page Range 22-31
Number of Pages 9
ISSN 1865-6544
Official URL https://www.marketingreview.org/product-page/marke...
Depositing User Gianluca Scheidegger
Date Deposited 25 Sep 2019 06:56
Last Modified 02 Mar 2020 09:23
URI: https://www.alexandria.unisg.ch/publications/257932

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Citation

Rudolph, Thomas; Scheidegger, Gianluca; Barth, Elias & Linzmajer, Marc (2019) The Dose Makes the Poison: Dynamic Pricing Strategies and Their Influence on Consumers. Marketing Review St.Gallen, (5). 22-31. ISSN 1865-6544

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https://www.alexandria.unisg.ch/id/eprint/257932
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