The Dose Makes the Poison: Dynamic Pricing Strategies and
Their Influence on Consumers
| Item Type | Journal paper |
| Abstract | To study price dynamics of the Swiss online retail market, prices of 1,200 products from 299 retailers were observed for 50 days. The authors identified four dynamic pricing strategies, compared the price changes of pure online and cross-channel retailers and measured how dynamic pricing influences retailers’ value for money ratings. |
| Authors | Rudolph, Thomas; Scheidegger, Gianluca; Barth, Elias & Linzmajer, Marc |
| Journal or Publication Title | Marketing Review St.Gallen |
| Language | English |
| Subjects | business studies |
| HSG Classification | contribution to scientific community |
| HSG Profile Area | SoM - Business Innovation |
| Refereed | Yes |
| Date | 20 September 2019 |
| Publisher | Gabler |
| Place of Publication | St.Gallen |
| Number | 5 |
| Page Range | 22-31 |
| Number of Pages | 9 |
| ISSN | 1865-6544 |
| Official URL | https://www.marketingreview.org/product-page/marke... |
| Depositing User | Gianluca Scheidegger |
| Date Deposited | 25 Sep 2019 06:56 |
| Last Modified | 02 Mar 2020 09:23 |
| URI: | https://www.alexandria.unisg.ch/publications/257932 |
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CitationRudolph, Thomas; Scheidegger, Gianluca; Barth, Elias & Linzmajer, Marc (2019) The Dose Makes the Poison: Dynamic Pricing Strategies and Their Influence on Consumers. Marketing Review St.Gallen, (5). 22-31. ISSN 1865-6544 Statisticshttps://www.alexandria.unisg.ch/id/eprint/257932
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