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Giving Marketing a Boost – Conceptualizing Consumer-Centric Behavioral Interventions
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Giving Marketing a Boost – Conceptualizing Consumer-Centric Behavioral Interventions
Type
conference paper
Date Issued
2020
Author(s)
Bieler, Martin
Maas, Peter
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
2020 AMA Winter Academic Conference
Event Location
San Diego CA
Event Date
14-16 Feb 2020
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112570
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
258295