The Nature of Crowd Work and its Effects on Individuals’ Work Perception

Item Type Journal paper

Crowd work reflects a new form of gainful employment on the Internet. We study how the nature of the tasks being performed and financial compensation jointly shape work perceptions of crowdworkers in order to better understand the changing modes and patterns of digital work. Surveying individuals on 23 German crowd working platforms, this work is the first to add a multi-platform perspective on perceived working conditions in crowd work. We show that crowd workers need rather high levels of financial compensation before task characteristics become relevant for shaping favorable perceptions of working conditions. We explain these results by considering financial compensation as an informational cue indicating the appreciation of working effort that is internalized by well-paid crowd workers. Resulting boundary conditions for task design are discussed. These results help us understand when and under what conditions crowd work can be regarded as a fulfilling type of employment in highly developed countries.

Authors Durward, David; Blohm, Ivo & Leimeister, Jan Marco
Projects Blohm, Prof. Dr. Ivo (2018) Transformation of Work Through Internal Crowdsourcing [fundamental research project]
Blohm, Prof. Dr. Ivo; Leimeister, Prof. Dr. Jan Marco; Haas, Philipp; Leicht, Niklas; Knop, M.A. Nicolas; Troll, Julia & Rhyn, Marcel (2013) CC Crowdsourcing [applied research project] Official URL
Journal or Publication Title Journal of Management Information Systems (JMIS)
Language English
Subjects business studies
information management
social sciences
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date 3 March 2020
Publisher Taylor & Francis
Volume 37
Number 1
Page Range 66-95
Number of Pages 30
ISSN 0742-1222
Publisher DOI 10.1080/07421222.2019.1705506
Depositing User Prof. Dr. Ivo Blohm
Date Deposited 31 Jan 2020 18:54
Last Modified 25 Oct 2020 00:24


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Durward, David; Blohm, Ivo & Leimeister, Jan Marco (2020) The Nature of Crowd Work and its Effects on Individuals’ Work Perception. Journal of Management Information Systems (JMIS), 37 (1). 66-95. ISSN 0742-1222

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