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Improving customer decisions in web-based e-commerce through guerrilla modding
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Improving customer decisions in web-based e-commerce through guerrilla modding
Journal
Nature Machine Intelligence
Type
journal article
Date Issued
2021-12-15
Author(s)
Mayer, Simon
Fuchs, Klaus
Brügger, Dominic Jan
Lian, Jie
Ciortea, Andrei
DOI
10.1038/s42256-021-00424-w
Abstract
The provisioning of information about product attributes in e-commerce environments is today left entirely to owners of online platforms. Product transparency in online stores can be increased by client-side enrichment of retailer Web pages.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Publisher
Springer
Volume
3
Start page
1008
End page
1010
Official URL
https://doi.org/10.1038/s42256-021-00424-w
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/109626
Subject(s)
computer science
health sciences
Division(s)
ICS - Institute of Co...
Eprints ID
265317
File(s)
Mayer-GuerrillaModding-2021.pdf (1.54 MB)