English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Drahtseilakt - Kapitalisierung durch Markendehnung
Export
Statistics
Options
Drahtseilakt - Kapitalisierung durch Markendehnung
Journal
Frankfurter Allgemeine Zeitung
Type
newspaper article
Date Issued
2004-06-30
Author(s)
Tomczak, Torsten
Brexendorf, Tim
Language
German
Keywords
Markendehnung
Markenerweiterung
Markenführung
Markenmanagement
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Frankfurter Allgemeine Zeitung
Publisher place
Frankfurt
Number
30.06.2004
Start page
1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/67667
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33387