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Bedeutung der internen Markenführung
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Bedeutung der internen Markenführung
Journal
Verkauf : Kundenmanagement, Vertriebssteuerung, E-Commerce
Type
newspaper article
Date Issued
2004-01-01
Author(s)
Brexendorf, Tim
Tomczak, Torsten
Language
German
Keywords
Corporate Branding
Brand Management
Dienstleistungsmanagement
Behavioral Branding
Markenführung
Markenmanagement
Corporate Brand Management
Interne Markenführung
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Symposion
Publisher place
Düsseldorf
Start page
1
End page
26
Pages
26
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68094
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33388