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Managing change in distribution - Achieving success on the way to "multi-channel 2.0"
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Managing change in distribution - Achieving success on the way to "multi-channel 2.0"
ISBN
978-3-8349-0360-0
Type
book section
Date Issued
2007
Author(s)
Sauer, Achim
El-Ansary, Adel I.
Tomczak, Torsten
Reineke, Björn
Editor(s)
Wirtz, B.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Multi-Channel Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
221
End page
233
Pages
13
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81935
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34484