Brand-Specific Leadership: Turning Employees into Brand Champions

Item Type Journal paper
Abstract
Authors Morhart, Felicitas; Herzog, Walter & Tomczak, Torsten
Journal or Publication Title Journal of Marketing
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 1 July 2009
Publisher American Marketing Association
Place of Publication Chicago
Volume 73
Number 5
Page Range 122-142
Number of Pages 21
ISSN 0022-2429
ISSN-Digital 1547-7185
Publisher DOI https://doi.org/10.1509/jmkg.73.5.122
Depositing User Prof. Dr. Felicitas Morhart
Date Deposited 11 Nov 2008 15:51
Last Modified 23 Aug 2016 11:05
URI: https://www.alexandria.unisg.ch/publications/49165

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Citation

Morhart, Felicitas; Herzog, Walter & Tomczak, Torsten (2009) Brand-Specific Leadership: Turning Employees into Brand Champions. Journal of Marketing, 73 (5). 122-142. ISSN 0022-2429

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https://www.alexandria.unisg.ch/id/eprint/49165
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