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Co-Creating Value with Global Accounts
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Co-Creating Value with Global Accounts
Type
presentation
Date Issued
2010-06-02
Author(s)
Thoma, Axel Michael
Abstract
- Value creation as a cornerstone of "good" GAM practice
- Understanding value in B2B-relationships
- Moving towards the "co" in value co-creation
- The AMC value co-creation model
- Getting started - ways to initiate value co-creation
Language
English
Keywords
Global Account Management
Value Co-Creation
Collaboration
HSG Classification
contribution to education
Refereed
No
Event Title
The St.Gallen MBA Summer School
Event Location
St.Gallen
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96383
Subject(s)
business studies
Division(s)
FIM - Research Instit...
Eprints ID
62770