AUDI International Trend Research Project
Type
applied research project
Start Date
June 1, 2010
End Date
May 31, 2014
Status
ongoing
Keywords
Design
Perception
Intercultural
Description
The research cooparation aims to investigate cultural differences within the perception of car designs. Based on research on cultural differences between anglo-american market and the german speaking area the present research projects focusses on differences between China, Germany and USA.
Leader contributor(s)
Member contributor(s)
Partner(s)
Audi AG
Funder
Topic(s)
Perception of Car Design
Method(s)
Survey
Choice Experiments
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
68116