Options
Axel Berger
Former Member
Last Name
Berger
First name
Axel
Now showing
1 - 1 of 1
-
PublicationGamified interactions: whether, when, and how games facilitate self–brand connections(Springer Netherlands, 2018-07)
;Sprott, David E.Type: journal articleJournal: Journal of the Academy of Marketing ScienceVolume: 46Issue: 4Scopus© Citations 102