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Axel Berger
Former Member
Last Name
Berger
First name
Axel
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PublicationGamified interactions: whether, when, and how games facilitate self–brand connections(Springer Netherlands, 2018-07)
;Sprott, David E.Type: journal articleJournal: Journal of the Academy of Marketing ScienceVolume: 46Issue: 4Scopus© Citations 102 -
PublicationThe Trump-Induced G20 Stress Test on Trade: Did the German Presidency Pass?At the beginning of its G20 year, the German Presidency attached little priority to trade policy. That stance had to change with the ascension to office of a U.S. President unwilling to follow the diplomatic niceties on trade policy of his predecessors. Moreover, following the U.S. withdrawal from the Trans-Pacific Partnership (TPP) in the first quarter of 2017, the fear grew that election-era protectionist slogans might be converted into action by the United States. This article assesses how effectively the German Presidency and the G20 process in general managed the Trump-induced 'stress test' on trade policy. The non-binding form of international economic cooperation, evident with the Leaders’ Summit appears, in our opinion, to have been only partially successful.Type: journal articleJournal: Global SummitryVolume: 3Issue: 2