Now showing 1 - 6 of 6
  • Publication
    Performing strategy: analogical reasoning as strategic practice
    (Elsevier, 2008-03-31)
    Statler, Matt
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    Roos, Johan
    The concept of analogical reasoning refers to the successful transfer of structural similarities from a source to a target domain of knowledge. Organizational research focused exclusively on the cognitive aspects of analogical reasoning remains limited however in its capacity to describe the function and effects of analogical reasoning within the organizational contexts where it occurs. This paper extends existing theory of analogical reasoning by drawing on the concept of practice as it has been developed by strategy-as-practice researchers. In particular, we suggest that in addition to cognition, analogical reasoning involves social structuration and embodied performance. By re-framing analogical reasoning as a strategic practice, we provide the emerging field of strategy-as-practice research with a new analytical lens through which to view the micro-level activities associated with strategizing. The paper includes an empirical case to illustrate the theory, and it closes with a discussion of implications for future strategy-as-practice theory and research.
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  • Publication
    Performing strategy - Analogical reasoning as strategic practice
    (Academy of Management, 2006-08-11) ;
    Statler, Matt
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    Roos, Johan
    Analogical reasoning refers to the successful transfer of structural similarities from a source to a target domain. In strategic management research, this concept has materialized in approaches such as strategic mapping. Yet, the concept and its application seem to have emphasized primarily the cognitive aspects of analogical reasoning. Bourdieu's concept of practice allows us to explore analogical reasoning in a more integral manner, i.e., by presenting embodied aspects of analogical reasoning as complementary to the cognitive aspects, and equally relevant for strategic organizational development processes. Thus, we conceptualize analogical reasoning as a practice of strategy and illustrate this concept with an empirical case.
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  • Publication
    From metaphor to practice in the crafting of strategy
    (Sage Periodicals Press, 2005-03-01)
    Buergi, Peter
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    Roos, Johan
    This article explores how the link between the hand and the mind might be exploited in the making of strategy. Using Mintzberg's image of a potter undergoing iterative and recursive learning and knowledge-building processes as a point of departure, the authors develop a three-level theoretical schema, progressing from the physiological to the psychological to the social to trace the consequences of the hand-mind link. To illustrate their theoretical schema, the authors present an illustration case of managers froma large telecommunications firm experimenting with a process for strategy making in which they actively use their hands to construct representations of their organization and its environment. The authors conclude that new and potent forms of strategy making might be attained if the fundamental human experience of using one's hands is put in the service of all kinds of organizational learning.
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    Scopus© Citations 66
  • Publication
  • Publication
    Analogical Reasoning as Strategic Practice
    ( 2004-07-01) ;
    Statler, Matt
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    Roos, Johan
  • Publication
    From metaphor to practice in the crafting of strategy
    (Cambridge University Press, 2007)
    Buergi, Peter
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    Roos, Johan
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    Johnson, Gerry
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    Langley, Anne
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    Melin, Leif
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    Whittington, Richard
    The editors of Strategy as Practice, Johnson, Langley, Melin and Whittington, illustrate theoretical perspectives and alternative methodologies of 'strategy as practice' research by reflecting and commenting on selected 'classic' research papers such as Buergi, Jacobs and Roos' "From metaphor to practice in the crafting of strategy". Their paper explores how the link between the hand and the mind might be exploited in the making of strategy. Using Mintzberg's image of a potter, Buergi et al. develop a three-level theoretical schema, progressing from the physiological to the psychological to the social to trace the consequences of the hand-mind link. They discuss their model in view of an indicative case of managers from a large telecommunications firm experimenting with a process for strategy making in which they actively use their hands to construct representations of their organization and its environment.