Elitsa Alexander
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Title
Dr.
Last Name
Alexander
First name
Elitsa
Email
elitsa.alexander@unisg.ch
Phone
+41 71 224 3022

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  • Publication
    Profiles and Preferences of Online Millennial Shoppers in Bulgaria and Croatia
    (IMDA Press, 2011-06-01)
    Loubeau, Patricia R.
    ;
    Alexander, née Shumarova, Elitsa
    ;
    Kalchev, Georgi
    Generation Y consumers are an influential online shopping segment. This article empirically assesses the factors affecting the online purchase among millennials in Croatia and Bulgaria. The results obtained indicate that while convenience is reported as the most common reason for online shopping worldwide, the primary reason Bulgarian and Croatian millennials shop online is the pursuit of better prices. While security concerns are reported as a major online shopping barrier, Eastern-European millennials are more concerned with other factors. In Croatia and Bulgaria "audio-video" is among the least purchased categories online and "apparel and accessories" is among the most purchased categories.
    Type: journal article
    Journal: Journal of euro-marketing
    Volume: 20
    Issue: 1-2
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/94059
  • Publication
    Online Shopping Behavior of Millennials in Bulgaria and Croatia
    (International Foundation for Research and Development IFRD, 2012-02-17)
    Loubeau, Patricia R.
    ;
    Alexander, née Shumarova, Elitsa
    ;
    Kalchev, Georgi
    Generation Y consumers are an influential online shopping segment. This article empirically assesses the factors affecting the online purchase among millennials in Croatia and Bulgaria. The results obtained indicate that while convenience is reported as the most common reason for online shopping worldwide, the primary reason Bulgarian and Croatian millennials shop online is the pursuit of better prices. While security concerns are reported as a major online shopping barrier, Eastern-European millennials are more concerned with other factors. In Croatia and Bulgaria "audio-video" is among the least purchased categories online and "apparel and accessories" is among the most purchased categories.
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/91963