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Joachim Stonig
Title
Dr.
Last Name
Stonig
First name
Joachim
Email
joachim.stonig@unisg.ch
Phone
+41 71 224 7619
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1 - 4 of 4
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PublicationBarnes & Noble: Turning the Page to Compete in a Digital Book MarketThis short case covers the recent strategic developments of Barnes & Noble, the largest US book chain, and puts them in the context of its peers worldwide (in the UK, Canada, Germany and France). The perspective of the case is the one of James Daunt, CEO of Barnes & Noble since August 2019. Readers are put in his shoes and are asked to analyze Barnes & Noble's response strategy to an increasingly digital book market. This short case is intended to serve as part of a course session on digitalization strategies or strategic change responding to macro trends. The case can support a full 45-minute class session, or can be integrated into a 90-minute session that also includes theory input by the lecturer. The case questions are open-ended but intended to introduce frameworks to assess strategic change and response strategies to exogenous shocks.Type: case study
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PublicationSHAPING A MOBILITY ECOSYSTEM: THE CASE OF CAR2GO IN CHINA(University of St. Gallen, 2018-11-12)This case study focuses on the creation and management of Daimler's mobility ecosystem in China. It analyzes how the German car manufacturer rolled out its ecosystem strategy in China and managed to establish a car-sharing platform with multiple partners. Daimler adapted its strategy from a station-based to free-floating car sharing and had to deal with different ecosystem partners to succeed over time. The case discusses the underlying business models, competitive strategies to respond to local rivals, and the impacts of future megatrends on Daimler's 'car2go' ecosystem. It ends with a discussion of future challenges for Daimler, including possible collaboration with BMW's 'ReachNow' and Geely's ride hailing service Cao Cao. The case is suited to discuss the benefits and challenges of ecosystem strategies from a strategic management angle, both for undergraduate and MBA classes.Type: case studyIssue: 318-0293-1
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PublicationType: case study
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PublicationType: case study