Katarina Stanoevska
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Prof. Dr.
Last Name
Stanoevska
First name
Katarina
Email
katarina.stanoevska@unisg.ch
Phone
+41 71 224 2793
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Publication

Mobile Consumer Segments' Perception and Usage of Location- based In- Store Mobile Shopper Marketing

2017 , Stanoevska-Slabeva, Katarina , Wozniak, Thomas , Lenz-Kesekamp, Vera Kristina , Schaffner, Dorothea , Chandy, R.

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