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Kim Poldner
Former Member
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PublicationFashioning ethical subjectivity: The embodied ethics of entrepreneurial self-formationOrganizational ethics has attracted increasing attention, but how individuals make sense of themselves as ethical subjects is a yet to be explored domain. The few empirical articles on ethical subjectivity have focused on how people within organizations seek to find a balance between a sense of ethical selfhood and dominant organizational discourse. We are interested in the role of the body and embodied experiences in constructing the entrepreneurial self and how this process unfolds over time. Viewing entrepreneuring as an ethical practice, we rely on a larger study of 58 entrepreneurs and a smaller multi-modal ethnography of three entrepreneurs in the ethical fashion industry. Drawing on the Deleuzian four folds of subjectivity that we employ as an analytical device, the data analysis reveals how our protagonists use the body as sensor, source, and processor in constructing themselves as ethical subjects. Our study complements rational perspectives on ethical decision making in entrepreneurship and establishes the body as a primary mechanism for one’s formation as an ethical subject. Through connecting the body with ethics, we aim to disclose the continuous subtle interaction between morality and materiality in the process of entrepreneuring. Our abductive framework discloses how one’s body prompts and informs the development of moral actions and material artifacts.Type: journal articleJournal: Organization: the critical journal of organization, theory and societyVolume: 26Issue: 2
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PublicationEmbodied multi-discursivity: An aesthetic process approach to sustainable entrepreneurshipSustainable entrepreneurship is a vital and growing area of entrepreneurship studies. Although charged with multiple potentially conflicting discourses, sustainable entrepreneurship is usually viewed from a binary logic of business versus sustainability. This article uses an aesthetic process approach to sustainable entrepreneurship to move beyond this binary logic and unearth the tensions between multiple discourses. The authors introduce the construct of embodied multi-discursivity that addresses this issue methodologically as well as conceptually. By combining discourse analysis with aesthetic inquiry, the article pushes the boundaries of "traditional" qualitative methods. The aim is to encourage sustainable entrepreneurship scholars to expand their methodological horizon to capture the emotionally charged, value-laden processes they study. Embodied multi-discursivity shows how multi-discursive processes of entrepreneurship come into being, how they are disrupted, and how they can break into a duality that ignores the variety of discourses. The authors conclude by drawing some implications for sustainable entrepreneurship.Type: journal articleJournal: Business and SocietyVolume: 56Issue: 2
Scopus© Citations 36 -
PublicationTouch and Feel: Signals That Make a DifferenceWe use a multi-source, longitudinal case study of one of the world's first and best eco-fashion brands, Osklen, founded by Oskar Metsavaht in Brazil in 1989, to advance a multi-sensorial signalling theory account of sustainable luxury. Our induc- tive theory-building extends traditional signalling theory, especially its recent applica- tions to sustainability, by adding an appreciation of multiple senses and leveraging multi-sensorial methodologies increasingly popular in the marketing and design disciplines. In contrast to the traditional literature on signalling from economics which suggests that signals are most influential when they are visible, clear and easy to interpret (thus carrying unambiguous messages from sender to receiver), we show that balancing luxury and sustainability requires and relies on multi-sensorial, com- plex, even contested signals. We catalogue, classify and compare the signals sent by Osklen within and across the 15 different collections Oskar Metsavaht designed between 2005 and 2013 to explain how signals are deliberately de- and re-composed to combine luxury and sustainability. Our findings encourage sustainability research- ers to take senses seriously and offer practical how-to recommendations to luxury designers committed to making a difference.Type: journal articleJournal: Journal of Corporate CitizenshipIssue: 52
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PublicationOmnisensoring Social Entrepreneurship : Nine practices to construct ventures in a glocal economyThis paper aims to answer the question what practices entrepreneurs use to construct their ventures. Academic research often focuses on one sensory modality as a route to knowing (Pink 2009). We take a holistic approach by involving all the senses as it is the 'experiecing, knowing and emplaced body' (Pink 2009: 25) that can make us understand best. We have distilled nine practices that entrepreneurs use to venture in a glocal economy. Emotive practices consist of translation, connection and support. Aesthetic practices include metaphorization, authenticity and sensorization. Economic practices refer to exposure, place-making and commercialization.Type: conference paper
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PublicationShecopreneurs : Stitching global eco-systems in the ethical fashion industry(GRONEN Group on Organizations and the Natural Environment, 2010-06-24)
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PublicationType: book section
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PublicationShecopreneuring: Stitching Global Ecosystems in the Ethical Fashion Industry(Palgrave Macmillan, 2011)
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PublicationVeja: Sneakers with a conscienceThis case illustrates the founding and growth of Veja, the first eco sneaker company in the world in the broader context of the emergence of the ethical fashion movement.Type: case study