Kirsten Mrkwicka

Title

Dr.

Last Name

Mrkwicka

First name

Kirsten

Web Site

Fields of research

Interactive and digital marketing

Marketing organization and capabilities

Education(s)

09/2010 - 05/2015: Doctoral candidate, University of St.Gallen

08/2013 - 07/2014: Visiting scholar, Indiana University (USA)

07/2013: Essex Summer School in Social Science Data Analysis (Great Britain)

10/2003 - 04/2009: Combined studies, Georg-August-Universität Göttingen (Germany):
Business Administration and Mass Communication Research

Teaching activities

Interactive Marketing and Digital Media