Marcus Schögel
Loading...
Title
Prof. Dr.
Last Name
Schögel
First name
Marcus
Email
marcus.schoegel@unisg.ch
Phone
+41 71 224 2833
Web Site
Main focuses
Strategisches Marketing, Distributionsmanagement (Multichannel Marketing, innovative Vertriebsformen wie z.B. E-Commerce), Kooperationen im Marketing sowie Management von Marketing-Innovationen.
Fields of research
Customer Centricity
Channel Management
Further fields of research
Online Marketing