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Michaela Csik
Former Member
Last Name
Csik
First name
Michaela
Phone
+41 71 224 7233
Skype
michaela.csik
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PublicationBalancing Ambidexterity Modes Across Domains and Over Time: Dynamic Business Model Implementation( 2016)This case study analyzes how one of the world’s biggest building material suppliers implemented a business model innovation in parallel to its traditional business in Indonesia. The new business model exceeds the profit level of the conventional business and has become a promising business field. We investigate the role of ambidextrous firm behavior on multiple levels and over time for the implementation of the business model innovation. First, the company has organized the business model innovation based on domain separation. Second, it has steered various modes of ambidexterity across multiple domains and over time. In doing so, the company featured a highly dynamic ambidextrous behavior. Based on the in-depth case study, we contribute to literature on business model innovation and ambidexterity.Type: conference paper
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PublicationBusiness Model Transfer to Emerging Markets: A Case in the Construction Business( 2015-06-26)This study explores in what way ambidextrous firm behavior supported the successful implementation of a business model innovation at a traditional construction material company. We analyze how one of the worldwide leading producers in this industry has launched a novel business model in an emerging market. By analyzing the implementation process of the business model's value chain activities, we find that the use of four different modes of ambidexterity, namely contextual, temporal, structural and domain separation facilitated the successful implementation of the new business model.Type: conference paper