Options
Moritz Loock
Title
Prof. Dr.
Last Name
Loock
First name
Moritz
Email
moritz.loock@unisg.ch
Phone
+41 71 224 2586
3 results
Now showing
1 - 3 of 3
-
PublicationType: conference paper
-
PublicationWhen Intuitions Collide in the Pursuit of Sustainability: Heuristics in Firms and their DynamicsHeuristics are essential for adaptive behavior of individuals (Gigerenzer, Hertwig, & Pachur, 2011). In the light of sustainable change adaptive behavior is also of interest for firms. It appears that firms learn and make use of heuristics (Bingham & Eisenhardt, 2011). However, organizations are formed by groups of individuals and it is unclear how heuristics emerge within groups. Moreover, scholars lately highlight the existence of multiple and paradoxical rationalities within organizations (Smith & Lewis, 2011). How do multiple intuitions in groups affect our view on heuristics in firms? We theorize on heuristics in firms and their dynamics from a complexity theory lens. We develop a model that predicts four scenarios of what happens to heuristics, when intuitions collide: stabilizing, reinforcement, neutralization and evolution.Type: conference paper
-