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Nadine Kammerlander
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Publication
Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a new Form of Brand Crises
2015-02-14
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Kammerlander, Nadine
,
Rauschnabel, Philipp
,
Ivens, Björn
,
Brown, Tom
,
Swaminathan, Vanitha