Oliver Thomas Emrich
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Title
Prof. Dr.
Last Name
Emrich
First name
Oliver Thomas
Phone
+41 71 224 7187
Web Site
Main focuses
Research projects aim to explain consumers' behavior in virtual environments. An additional focus is on the cognitive processing of information from different communication and distribution channels of a company.
Most research projects are conducted in collaboration with companies. Field experiments enables research to assess real behaviors of consumers.
Fields of research
Cross-Channel Management
Social Media
Social Cognition
Further fields of research
Personalization
Online marketing
Goal-systems
Mental categorization
Award
Media Award of University of St.Gallen (2010, profile area business innovation) for the citation of a research project (Swiss online retailing - online usage) in more than two-hundred media outlets.
Additional Info