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Oliver Gassmann
Title
Prof. Dr.
Last Name
Gassmann
First name
Oliver
Email
oliver.gassmann@unisg.ch
Phone
+41 71 224 72 21
Homepage
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PublicationA Primer on Theoretically Exploring the Field of Business Model Innovation(TEBR The European Business Review, 2017-01)Companies like Amazon, Uber, and Skype have become business strategy icons and the way they transformed industries can hardly be explained with classic strategy research. This article explores the topic of Business Model Innovation, which has become the cornerstone for the competitiveness of many successful firms, from a theoretical perspective. It gives an overview and introduction to the book "Exploring the Field of Business Model Innovation".Type: book reviewJournal: The European Business Review