Reto Hofstetter

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Title
Prof. Dr.
Last Name
Hofstetter
First name
Reto
Email
reto.hofstetter@unisg.ch
Web Site
Google Scholar
Schwerpunkte
Preference Measurement, Willingness-to-Pay, Pricing, Customer Integration, Crowdsourcing, Social Media
Weitere Informationen
Research Interests:
Pricing, Preference Measurement, Ideation Contests, Online Marketing