Roger Moser
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Prof. Dr.
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Moser
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Roger
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roger.moser@unisg.ch

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  • Publication
    Coping with Strategic Uncertainty: Framework Development and Scenario Derivation for a JV Decision in the Russian Truck Industry
    (Emerald, 2016-01-25)
    Winkler, Jens
    ;
    Moser, Roger
    Purpose Across country and regional borders firms are faced with the question whether to address individual markets on a stand-alone basis or cooperatively. In order to support such strategic decisions, this paper aims to develop a decision framework accounting for the most relevant market dynamics affecting joint venture (JV) decisions, particularly in the truck industry. Moreover, the authors apply the framework to an expert Delphi and scenario approach to back a Western original equipment manufacturers (OEM’s) JV decision in the truck industry in Russia. Based on country-specific projections structured along the globally applicable decision framework, the authors serve executives’ individual information demand in an institutionally unique emerging market environment. Design/methodology/approach Online real-time expert Delphi study; scenario analysis; and expert workshops were used in this study. Findings Among other insights, the results predict hard times for Russian OEMs as they will likely face strong foreign competition, leading to decreased sales volumes and market shares. Although some experts doubt the survival of several Russian truck manufacturers, the Delphi sheds light on possible strategic responses, including consolidation, cooperation or focusing on new markets. Based on the Delphi results and an additional expert workshop, we draw multiple scenarios addressing, particularly, uncertain aspects of the industry’s development and their likely impact on the key stakeholder groups. Originality/value Although there are some studies following a similar methodological approach as that in this study (von der Gracht and Darkow, 2010; Gnatzy and Moser, 2012), the authors break new ground in developing a JV-dedicated decision framework and applying it to a special emerging market industry setup.
    Type: journal article
    Journal: Foresight: The journal of futures studies, strategic thinking and policy
    Volume: 18
    Issue: 4
    DOI: 10.1108/FS-01-2016-0002
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/104731
    Scopus© Citations 4
  • Publication
    Antecedents to Supplier Integration in the Automotive Industry: A Multiple Case Study of Foreign Subsidiaries in China
    (Elsevier, 2010-05-01)
    Lockstroem, Martin
    ;
    Schadel, Joachim
    ;
    Harrison, Norma
    ;
    Moser, Roger
    ;
    Malhotra, Manoj
    Supplier integration has become an important concept for improving supply chain performance. The aim of this paper is to identify factors that facilitate and inhibit supplier integration in the context of the Chinese automotive industry. An inductive approach based on grounded theory was chosen as the research methodology, where data was collected through 30 detailed case interviews with subsidiaries of foreign automotive companies operating in China. The results indicate that buyer-side leadership is an important antecedent for building motivation, trust, and commitment among suppliers and for shaping their mindsets. This, in turn, facilitates strategic alignment and enables suppliers to build collaborative capabilities, which are finally shown to be a key enabler for successful supplier integration.
    Type: journal article
    Journal: Journal of Operations Management
    Volume: 28
    Issue: 3
    DOI: 10.1016/j.jom.2009.11.004
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/96541
    Scopus© Citations 132