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Stefan Bühler
Title
Prof. Dr.
Last Name
Bühler
First name
Stefan
Email
stefan.buehler@unisg.ch
ORCID
Phone
+41 71 224 2303
Homepage
Now showing
1 - 10 of 18
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PublicationType: journal articleJournal: Neue Zürcher Zeitung
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PublicationCarbon Footprinting and Pricing Under Climate Concerns( 2022-03)
;Bertini, Marco ;Halbheer, DanielLehmann, Donald R.Type: journal articleJournal: Journal of MarketingVolume: 86Issue: 2Scopus© Citations 13 -
PublicationPayment EvasionThis paper shows that a firm can use the purchase price and the fine imposed on detected payment evaders to discriminate between unobservable consumer types. Assuming that consumers self-select into regular buyers and payment evaders, we show that the firm typically engages in second-degree price discrimination in which the purchase price exceeds the expected fine. In addition, we find that higher fines do not necessarily reduce payment evasion. We illustrate with data from fare dodging on public transportation.Type: journal articleJournal: The journal of industrial economicsVolume: 65Issue: 4DOI: 10.1111/joie.12144
Scopus© Citations 10 -
PublicationPersuading Consumers With Social AttitudesThis paper provides a formal analysis of persuasive advertising when firms compete for consumers with heterogenous social attitudes towards the consumption by others. Deriving product demand from primitives, we show that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than their competitors. In addition, we show that an increase in the average degree of conformity among consumers reinforces asymmetries between firms.Type: journal articleJournal: Journal of Economic Behavior and OrganizationVolume: 84Issue: 1
Scopus© Citations 7 -
PublicationType: conference paper
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PublicationType: conference paper
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PublicationCircular Business Models: Product Design and Consumer Participation *( 2023-10)
;Rachel ChenDaniel HalbheerThis paper develops an analytical framework to study the mechanics of circular business models in markets where consumers care about recyclability and make both a purchase decision and a disposal decision when the product reaches end-of-life. Transitioning to a circular business model allows the firm to tap into a new source of revenue by recycling end-of-life products and charge a green premium for products with higher recyclability. We show that the firm determines recyclability by balancing the marginal changes in the expected end-of-life utility of the product perceived by consumers and the unit cost net of the expected value of the recovered resources. We also show that stronger consumer concerns about recyclability and a higher market value of the recovered resources increase recyclability, but have an ambiguous impact on price, profit, and the waste footprint of the firm. In addition, we identify the conditions under which the transition from a linear to a circular business model is profitable and socially desirable, and show how policy makers can accelerate the circular transition. Finally, we show that competition has no impact on recyclability but tends to undermine the viability of circularity, and present options for policy makers to improve the performance of circular business models.Type: discussion paper -
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PublicationType: newspaper articleJournal: Die VolkswirtschaftVolume: 88Issue: 8-9
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PublicationType: working paper