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  4. So bleibt "Swissness" langfristig ein Markenzeichen
 
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So bleibt "Swissness" langfristig ein Markenzeichen

Journal
IO New Management
ISSN
1660-5683
Type
journal article
Date Issued
2007-11-19
Author(s)
Brockdorff, Benita
Feige, Stephan
Jenewein, Wolfgang
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Handelszeitung Fachverlag AG
Publisher place
Zürich
Number
12
Start page
8
End page
12
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79946
Subject(s)
  • business studies

Division(s)
  • ICI - Institute for C...

  • ES - Executive School...

  • EMBA - Executive MBA

Eprints ID
49486
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