New, sustainable products are currently conquering the supermarkets. Plant-based meats and milks may be new to supermarket shoppers, but for the start-ups developing these products, being stocked by Migros or Coop is the milestone towards which they have been working – supported by a large network of investors and more. The gap between the supermarket shelf and the food system is bigger, and more complex, than it appears.
contribution to scientific community
Schweizerische Akademie der Geistes- und Sozialwissenschaften