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Promoting Sustainable Travel Behavior through IS-Enabled Feedback – Short-Term Success at the Cost of Long-Term Motivation?
ISBN
978-0-615-15788-7
Type
conference paper
Date Issued
2014-12-14
Author(s)
Flüchter, Kristina
Abstract
The shaping of sustainable future transportation systems is posing serious challenges for policy-makers today and massive investments are made into infrastructures and travel demand management. Meanwhile, Green IS research is addressing the potential of information systems as high-scale, low-cost means of influencing human actions and has successfully been applying psychological theories. However, research is still in its early stages and while positive short-term effects are relatively well understood, little is known about the long-term effects of such measures. This study, investigates the impact of an IS-enabled social normative feedback intervention on the intrinsic motivation of participants of an e-bike commuting competition. The results of a four-month field study show a negative effect of the intervention on participants' intrinsic motivation, thus challenging long-term benefits of the measure. Additionally, our findings lend support to the reasoning of Cognitive Evaluation Theory that a dissatisfaction of participants' need for autonomy may underlie this effect.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems
Publisher
Association for Information Sytems
Publisher place
AIS Electronic Library (AISeL)
Event Title
35th International Conference on Information Systems (ICIS 2014)
Event Location
Auckland, New Zealand
Event Date
14.-17.12.2014
Subject(s)
Eprints ID
236049