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  4. What’s in the Box? Risk in Surprise Subscription Models.
 
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What’s in the Box? Risk in Surprise Subscription Models.

Series
Advances in Consumer Research Volume 44
Type
book section
Date Issued
2016
Author(s)
Bischof, Severin Friedrich  
Böttger, Tim  
Rudolph, Thomas  
Editor(s)
Moreau, Page
Puntoni, Stefano
Abstract
Assessing subscription models in retailing, we seek to identify the drivers that influence consumers’ attitude towards product
subscriptions. Using Prospect Theory, we find that consumers prefer subscription boxes with surprise content in lower frequencies and
subscription boxes with predefined content in higher frequencies.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Publisher
Eds. Page Moreau and Stefano Puntoni
Publisher place
Duluth, MN
Start page
720
End page
720
Official URL
http://www.acrwebsite.org/volumes/1022223/volumes/v44/NA-44
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104902
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
250721
File(s)
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Thumbnail Image

open.access

Name

Bischof, Böttger, & Rudolph (2016).pdf

Size

266.69 KB

Format

Adobe PDF

Checksum (MD5)

16ceecf919fea78247f721105c7fef5b

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