Bringing the Brand to Life - The Relevance and Managerial Control of Behavioral Branding
Type
conference paper
Date Issued
2006-01-05
Author(s)
Editor(s)
The European Institute of Retailing and Services Studies
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
EIRASS Conference Proceedings
Event Title
13th International Conference on Retailing and Services Science (EIRASS)
Event Location
Budapest
Event Date
09.-12.07.2006
Subject(s)
Eprints ID
34583