Vom Gelegenheits- zum konstruktiven Marketing
Journal
Absatzwirtschaft
ISSN
0001-3374
Type
journal article
Date Issued
1991
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Verlagsgruppe Handelsblatt GmbH
Publisher place
Düsseldorf
Number
7/1992
Start page
82
End page
92
Pages
11
Subject(s)
Eprints ID
35121