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Mobile Claims Management : Smartphone Apps in Motor Insurance

Journal
I.VW Management-Information
Type
journal article
Date Issued
2010-12-01
Author(s)
Baecker, Oliver
Ackermann, Lukas
Ackermann, Walter  
Fleisch, Elgar  
Abstract
As of April 2010, several Swiss motor insurers offer mobile apps that enable customers to submit a loss report. This article discusses the emergence of mobile apps in the insurance industry and the impact of mobile technology on claims management in motor insurance. We also present a demonstrator that goes beyond existing solutions by integrating a mobile app with a commercial claims management enterprise system. The technical aspects are complemented by results from expert interviews on mobile claims management, which cover technology and market trends, distribution channels for mobile apps, mobile strategy, business processes in mobile claims management, and the marketing potential of mobile apps.
Language
English
Keywords
Mobile Technology
Innovation
Claims Management
Motor Insurance
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
I.VW-HSG
Publisher place
St. Gallen
Volume
2010
Number
4
Start page
13
End page
18
Pages
6
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/95587
Subject(s)

business studies

Division(s)

I.VW - Institute of I...

ITEM - Institute of T...

Eprints ID
71611

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