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Leveraging Mulitpartner Alliances in Technology-driven Industriies

Series
Research in Strategic Alliances
ISBN
978-1-68123-078-8
Type
book section
Date Issued
2015
Author(s)
Lechner, Christoph  
Editor(s)
Das, Tushar K.
Abstract
Multipartner alliances have become a popular vehicle for coordinating firms' strategies in technologie-driven industries. They Play an important role in promoting industry standards, yet very few firms have been able to sucessfully leverage their involvement in these complex organizations. Apparently, a firm's experience with bilateral alliances is insufficient for Managing the tradeoffs entailed by engagement in multilateral relationships. This chapter analyzes the benefits, costs and risks associated with multipartner alliances.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Managing Multipartner Strategic Alliances
Publisher
Information Age Publishing Inc.
Publisher place
Charlotte, NC
Start page
171
End page
191
Pages
21
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107295
Subject(s)

business studies

Division(s)

IfB - Institute of Ma...

Eprints ID
244936

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