How Big is That Voice? Vocal Features of Conversational AI Affects Physicality Perceptions and Product Congruency
Type
conference paper
Date Issued
2021
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Academy Virtual Conference (EMAC)
URL
Subject(s)
Division(s)
Eprints ID
263422