Pride and Prejudice - Promotion or Prevention? Investigating The Role of Domestic Country Biases in Consumers' Product Choices
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
forthcoming
Date Issued
2014-10-24
Author(s)
Zeugner-Roth, Katharina
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Association of Consumer Research
Publisher place
Valdosta, Ga
Number
42
Subject(s)
Division(s)
Eprints ID
235696