Herausforderungen von Big Data in Marketing und Verkauf
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2017-04-10
Author(s)
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
MIM Marken Institut München
Publisher place
München
Number
2
Start page
94
End page
100
Subject(s)
Division(s)
Eprints ID
250702