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  4. Who Would Subscribe for a Car? The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living
 
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Who Would Subscribe for a Car? The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living

Journal
Marketing Review St.Gallen
Type
journal article
Date Issued
2023-06
Author(s)
Marvin Greifenstein  
Felix Schakols
David Finken
Reto Hofstetter  
Abstract
This paper investigates the perceived trustworthiness and convenience of car subscriptions in Switzerland. Evidence has been found that age, car ownership and environmental consciousness of the respondents have a statistically significant impact on trust and perceived convenience while the place of living shows no effect.
Language
German
HSG Classification
contribution to scientific community
Pages
10
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/117878
Subject(s)

behavioral science

business studies

Division(s)

ICI - Institute for C...

File(s)
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Thumbnail Image

open.access

Name

MRSG_0423_Greifenstein_et_al.pdf

Size

331.62 KB

Format

Adobe PDF

Checksum (MD5)

1af54c2134c9f71482fb7a4179077550

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