Who Would Subscribe for a Car? The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living
Journal
Marketing Review St.Gallen
Type
journal article
Date Issued
2023-06
Author(s)
Abstract
This paper investigates the perceived trustworthiness and convenience of car subscriptions in Switzerland. Evidence has been found that age, car ownership and environmental consciousness of the respondents have a statistically significant impact on trust and perceived convenience while the place of living shows no effect.
Language
German
HSG Classification
contribution to scientific community
Refereed
yes
Pages
10
Division(s)
File(s)![Thumbnail Image]()
Name
MRSG_0423_Greifenstein_et_al.pdf
Size
331.62 KB
Format
Adobe PDF
Checksum (MD5)
1af54c2134c9f71482fb7a4179077550