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  4. A Visual Approach for Developing Social Enterprises
 
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A Visual Approach for Developing Social Enterprises

Journal
Multidisciplinary Business Review
ISSN
0718-400X
Type
journal article
Date Issued
2020-10-14
Author(s)
Bresciani, Sabrina  
Eppler, Martin  
DOI
https://doi.org/10.35692/07183992.13.2.9
Abstract
The emerging interest in social entrepreneurship is challenged in practice by the complexity of balancing economic and social aspects, and by the difficulties of getting the public to understand the very concept of social enterprising. How can we support social entrepreneurs in developing and growing their organizations? The cognitive advantages of thinking and working visually are well established in the literature, but not yet applied to guide the entire social enterprising process. Mapping and communicating ideas visually can provide several benefits, not only in the ideation phase, but also for managing, optimizing, and growing a social enterprise. We present a framework with visual formats that can be utilized by social entrepreneurs in each specific phase of the social enterprise development: (1) idea generation, (2) social enterprise model refinement, (3) idea promotion and resources acquisition, (4) planning, (5) sales and instructions, (6) scaling impact, and (7) measuring and monitoring. At a theoretical level, the framework aims to structure and summarize the benefits of visual representations of knowledge for the field of social entrepreneurship. This visual approach has practical applications for social entrepreneurs who can utilize it as an overarching tool, for an informed selection and use of visualizations to support the development of their social ventures.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Volume
13
Number
2
Start page
91
End page
104
Official URL
https://journalmbr.net/index.php/mbr/article/view/632
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/111683
Subject(s)

education

social sciences

business studies

Division(s)

MCM -Institute for Me...

Eprints ID
261465
File(s)
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open.access

Name

VISUAL APPROACH FOR DEVELOPING SOCIAL ENTERPRISES Bresciani Eppler 2020.pdf

Size

2.37 MB

Format

Adobe PDF

Checksum (MD5)

516f90e7831d84c5b460fd13871ae7e5

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