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  4. The Nature of Crowd Work and its Effects on Individuals’ Work Perception
 
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The Nature of Crowd Work and its Effects on Individuals’ Work Perception

Journal
Journal of Management Information Systems (JMIS)
ISSN
0742-1222
Type
journal article
Date Issued
2020-03-03
Author(s)
Durward, David
Blohm, Ivo orcid-logo
Leimeister, Jan Marco
DOI
10.1080/07421222.2019.1705506
Research Team
IWI6, CCC, Crowdsourcing
Abstract
Crowd work reflects a new form of gainful employment on the Internet. We study how the nature of the tasks being performed and financial compensation jointly shape work perceptions of crowdworkers in order to better understand the changing modes and patterns of digital work. Surveying individuals on 23 German crowd working platforms, this work is the first to add a multi-platform perspective on perceived working conditions in crowd work. We show that crowd workers need rather high levels of financial compensation before task characteristics become relevant for shaping favorable perceptions of working conditions. We explain these results by considering financial compensation as an informational cue indicating the appreciation of working effort that is internalized by well-paid crowd workers. Resulting boundary conditions for task design are discussed. These results help us understand when and under what conditions crowd work can be regarded as a fulfilling type of employment in highly developed countries.
Project(s)
Transformation of Work Through Internal Crowdsourcing
CC Crowdsourcing
Language
English
Keywords
Crowd Work
Crowdsourcing
CCC
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Taylor & Francis
Volume
37
Number
1
Start page
66
End page
95
Pages
30
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112348
Subject(s)
  • information managemen...

  • social sciences

  • business studies

Division(s)
  • IWI - Institute of In...

Eprints ID
259200
File(s)
DurwardBlohmLeimeister_JMIS_2020.pdf (2.8 MB)
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